i help brands find their voices.

A smart brand tells the world a great story. I help define the voice behind brands, so their story can be heard.

Creative Direction / Brand Voice / Messaging Strategy / Copywriting / You Name It (actually I’ll name it but you get the idea)

this is your captain speaking.

Cap’n Crunch made a big splash with youth culture but needed to extend his reach beyond the box and into the real world. Well, at least IRL on social media.

you get a book, and you get a book…

When Oprah’s Book Club was ready to relaunch on Apple TV+ I helped define a brand voice distinct from the person which could speak to a new generation of readers.

let’s watch something together.

The Academy of Motion Picture Arts and Sciences needed a name for its new movie-making machine. Presenting A.frame to the world. What’s on your list?

who needs a drink?

I distilled the voice and messaging that spawned a billion dollar brand. George swears my check is in the mail.

in good company.

Experience includes CPG, tech, beauty, retail, spirits, luxury real estate, and entertainment. Here are some of the brands I've had the good fortune to collaborate with: