Creative Solutions for Complex Challenges

A smart brand tells the world a great story. I help define a brand’s ethos, personality, and voice, so their story can be heard.

Strategic Positioning

Positioning your brand for success from insight to execution.

Personality & Voice

Defining your brand’s character, personality, and tone of voice.

Naming

There’s a method to the madness of selecting a new name.

Messaging

Building messaging architectures that scale for success.

Creative Strategy

Collaborative concepting to inspire your team’s thinking.

In Good Company

Brand leader blending sharp strategic insights with clever creative instincts. Over 20 years’ experience at agencies including Saatchi & Saatchi, Interbrand, and R/GA, as well as consulting with brands like Google, Gap, and eBay to harness their purpose and drive revenue by creating inspired—and inspiring—identities.