Creative solutions for complex challenges.

A smart brand tells the world a great story. I help define the voice behind brands, so their story can be heard.

Strategic thinker and cross-functional creative leader with over 20 years' brand building experience.

Helps brands harness the power of storytelling to create inspired identities and campaigns.

Specializations in verbal design including brand voice, naming, and building messaging architectures.

Brand Positioning / Personality & Voice / Messaging / Naming / Creative Concepting

This is your captain speaking.

Cap’n Crunch made a big splash with youth culture but needed to extend his reach beyond the box and into the real world. Well, at least IRL on social media.

You get a book, and you get a book…

When Oprah’s Book Club was ready to relaunch on Apple TV+ I helped define a brand voice distinct from the person which could speak to a new generation of readers.

Watch this space.

The Academy of Motion Picture Arts and Sciences needed a name for its new movie-making machine. Presenting A.frame to the world. What’s on your list?

Who needs a drink?

I distilled the voice and messaging that spawned a billion dollar brand. George swears my check is in the mail.

In good company.

I work with brands big and small—startups welcome. Category experiences includes tech, beauty, CPG, luxury spirits and real estate.